Fortify
Fortify was created for people living in small spaces who want to create less food waste. When a person signs up, they are shipped a tabletop version of a vermicompost. It is an aesthetically pleasing compost bin that breaks down your tabletop scraps into healthy soil in just a few weeks.
A brand was created which was based on research into food waste in the United States and potential user research. I wanted to stay away from the typical ‘green design’ and use a fresh color palette and typography. The brand was made to appeal to young adults living busy lives in relatively small spaces.
MISSION STATEMENT
We bring composting and sustainability skills to people living in small spaces with limited resources.
VISION STATEMENT
A world with reduced food waste that supports healthy soils for healthy lives.
DISCIPLES
Branding, User Research